The global real estate industry is undergoing a significant technological transformation, with property technology (PropTech) investments projected to reach US$37 billion by the end of 2025 and nearly US$90 billion by 2032, according to a report by Fortune Business Insights. This surge is fueled by innovations in data analytics, artificial intelligence, and blockchain, revolutionizing how buyers and sellers interact by making transactions more accessible, transparent, and efficient.
In this evolving landscape, TEKCE, an international real estate group operating in 20 offices across five countries, has introduced MyTEKCE, a digital platform designed to centralize data and simplify property buying and selling. MyTEKCE aims to enhance decision-making by providing a user-friendly environment that consolidates crucial information, improves transparency, and reduces administrative friction in a traditionally paper-heavy industry.
“MyTEKCE marks a step change in how property is bought and sold,” said Özkan Tekce, COO of TEKCE. “Real estate has traditionally operated through conventional methods. Our platform ushers in a new era of personalization, connecting buyers and sellers with unparalleled ease. By leveraging cutting-edge technologies, we accelerate sector growth and deliver significant value to stakeholders.” Developed with input from a team of 250 professionals fluent in over 30 languages, MyTEKCE connects buyers and sellers across borders, transforming the property market.
For sellers, MyTEKCE offers tools for free property valuation requests, listing monitoring, contract management, and completing the entire sales process online, significantly broadening their reach and simplifying transactions. On the other hand, buyers benefit from tailored search tools, real-time notifications on new listings, and direct communication with sales consultants. They can organize property viewings, manage favourite listings, and access an integrated CRM system for centralized documents and data, ensuring a smooth buying experience.
TEKCE’s commitment to transparent communication has been central to its success since its inception in 2004. “Our success is grounded in building long-term trust,” said Özkan Tekce. “We ensure buyers can engage with confidence by thoroughly researching each property, and MyTEKCE reflects our dedication to clarity and user-friendliness.”
Additionally, landlords will soon be able to manage short-, medium-, and long-term rentals, access transparent processes, and receive legal guidance via the platform. MyTEKCE also plans to launch a Partner page, enabling industry collaborators to list properties globally or serve clients using TEKCE’s extensive property database.
TEKCE continues to embrace digital marketing and customer journey optimization as key growth drivers. By staying at the forefront of emerging technologies, TEKCE aims to remain a leader in the global real estate industry, refining services and expanding its reach to facilitate the sector’s digital transformation.
